Welcome to HighTalk.
This is a blog about the digital transformation of media and how brands should be using digital content and distribution for marketing and communications. We talk about a lot here: privacy, blogging, Facebook, Twitter, the impact of social media on culture and business, insights on digital trends and how to find and retain audiences.
My name is George F. Snell III. For many years, I was a journalist and later a public relations executive. Now I run the digital and social media operations for the Boston office of a global communications company.
My team is responsible for creating digital content, distributing that content to the right audiences and managing the digital and social channels for some of the largest brands in the world.
My clients have included Ocean Spray, L.L. Bean, Life is Good, Verizon Wireless, ZipCar, General Motors, Harvard Business School, M.I.T., Iron Mountain, and Boston Children’s Hospital.
HighTalk is my personal blog and has no affiliation with my place of employment. The writings, musings and opinions on HighTalk are my own and don’t necessarily represent the positions, strategies or opinions of my employer or my clients. All mistakes (and typos) belong to me.
I welcome discourse on HighTalk. Feel free to agree, but I especially enjoy it when you disagree and offer well-articulated arguments about why. That back and forth is what makes blogs and blogging so valuable – and fun.
If you would like more information about HighTalk or want to work together on navigating the rapidly changing, but exciting and creative world of digital and social communications, please feel free to send me an email or contact me through any of my other social media channels.
Thank you for reading HighTalk. I appreciate your interest. I encourage you to subscribed via RSS or through email. You’ll be alerted only when there is new content.
CONTACT INFORMATION:
You can reach me by email at gfsnell(AT)gmail(DOT)com.
On Facebook (for friends and colleagues)
HighTalk 
Hello George,
I’ve been running my blog/business, In Retrospect Writing Services for a few years and only just recently gotten traction in terms of reliable, consistent content, layout, format and design.
I’ve been promoting my blog through the list of usual suspects: LinkedIn, Facebook, Twitter as well as e-mailing key connections in my network. Having said that, I’d like to build up more of a genuine response from the audience rather than more spam bots. As someone who has quite the following, I was wondering if you had any other tips for me other than just social media promotion.