The Social Media President


How hot is Barack Obama on the Web?

This morning at 10 a.m., 6 percent of the tweets on Twitter contained the word “Obama,” according to Twist. That means that out of the approximately one million tweets per hour on Twitter — Obama is appearing in 60,000 tweets every 60 minutes. That number will probably increase as it gets later in the day (and the west coast wakes up).

There’s little doubt that Obama tapped into social media better than any other candidate in the 2008 election. His team expertly used the power of connection via the Internet to raise record amounts of money and to build a grassroots campaign that helped elected the junior Senator from Illinois as the 44th president of the United States.

That ability to harness the Web has continued — even after his election. Some other interesting stats on Obama and his command of social media channels (stats are current to 1.20.09 at 10:30 a.m. EST):

  • Obama’s Facebook page has more than 545,000 wall postings
  • Obama has 1,101,312 friends on MySpace.
  • His MySpace friends has left 145,234 comments behind.
  • 152,001 people subscribe to the Obama channel on YouTube. The channel has more than 1,827 videos and the top viewed video (logging in at 37 minutes) has been watched 5,717,096 times.
  • Members of Digg.com, the social news sharing site, have uploaded thousands of stories on Obama. An inauguration story filed less than 90 minutes ago this morning had already been “dugg” 392 times. Not to mention that one of the top stories on the site today is called “Bush’s Legacy is America’s Shame.”
  • Technorati, the blog tracking site, had more than 748,000 search results for “Obama.”
  • Enter “Obama” in Google search and get 256,000,000 result.

It will be interesting to see if President Obama uses social media as effectively and as diligently as Candidate Obama. Will he only tap into the Web for fundraising and electioneering? Or will he use these channels to communicate directly to the world.

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