The New Rules for Marketing & PR

A great social media resource is David Scott Meerman’s book “The New Rules of Marketing & PR” (published in 2007, but still feels fresh). It’s one of those books on social media that gets behind the “technology” and focuses on the strategy. Ultimately, engaging online isn’t about the technology — it’s about accomplishing your goals as a company or organization.

A great social media resource.

Here are a handful of David‘s new rules for Marketing & PR:

  • Marketing is more than just advertising
  • PR is for more than just mainstream media audience
  • You are what you publish
  • People want authenticity, not spin
  • People want participation, not propaganda
  • Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web
  • PR is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the Web
  • The Internet has made the public relations public again, after years of almost exclusive focus on media
  • Companies must drive people into the purchasing process with great online content
  • On the Web, the lines between marketing and PR have blurred

Great advice. The book is loaded with nuggets like these — and explained simply with riveting case studies. If you work in marketing and PR, David’s book should be on your shelf.

2 Responses to “The New Rules for Marketing & PR”

  1. Thanks for writing about my book. I appreciate it. FYI, a revised paperback edition was released in January 2009. I updated the sections on social media to include more on Twitter and Facebook. Cheers, David

  2. Thanks for the information, David. I need to update my own well-worn copy then. It’s starting to become frayed.

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