Blogging: It’s Alive!

One thing pundits are good at is declaring things dead.

(Okay, guilty as charged).

However, one of the more amusing social media obituaries of late was on blogging.  A few months ago, Paul Boutin at Wired declared: “Thinking about launching your own blog?  Here’s some friendly advice.  Don’t.  And if you’ve already got one, pull the plug.”

Boutin has some interesting points to make: about over saturation and the invasion of corporate-sponsored content.  But these aren’t necessarily bad things.  And Boutin makes the mistake of thinking that just because early blogging adopters have moved on to other platforms – that blogging is a dead format.

Not so. At all.

While its true that the great wave of new blog creation has slowed – blogging is still alive and thriving.  Technorati reports that 20 percent of the top 100 most visited web sites are blogs.  In other words, blogging is already mainstream.  It’s rooted in the web – an important, if not crucial part of how we now communicate online.

Technorati has registered more than 133 million blogs since 2002.  However, only 1.5 million blogs update every week and only 900,000 are updated daily.  This means, of course, that there are literally tens of millions of blogs as vacant and empty as the AIG fan club.  Again, this isn’t necessarily a bad thing.  With any new format, lots of people experiment and play with it.  Some will stay, some won’t.  That’s the nature of any new platform.

And corporate blogging shouldn’t be considered a blogging liability – but a blogging asset.  Companies are learning how to connect and engage with customers in a whole new way.  They are listening to customer feedback, providing new insights and information, responding to criticism and praise, and improving their ability to do business.  What’s not to like?

In fact with improvements to blogging software in the last year, blogging has become even easier for beginners and with new features such as the simplicity to add multimedia content (videos, podcasts, photographs, polling, and slide presentations), blogging has entered into a renaissance period.  It’s now possible for blogs to truly be multimedia platforms.

And, of course, search engines like Google and Yahoo continue to love blog content.  Start blogging with an eye on tagging and keywords and you’ll soon discover the power of organic search in driving eyeballs to your blog.  The biggest challenge with blogging isn’t about the benefits that a blog will bring to individuals and to companies, but to the hard work in maintaining it.

That hasn’t change.

No one, including companies, should enter into blogging haphazardly.  It’s hard work maintaining a professional blog – and keeping the content and the ideas fresh.  But if you have the passion and want to share with the world your expertise and knowledge then there is no better platform than a blog.  So contrary to Wired’s advice: “Jump in.  Blogging is alive!”

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