5 Conversations Social Media Consultants Have Over and Over Again


Conversation #1

Company: How can we be sure that social media isn’t a fad?

Social Media Consultant: How do you mean fad?

Company: I don’t know.  Like pet rocks and hula hoops.  Maybe Twitter is just a flash-in-the-pan.

SMC: It could be.  It’s too early to tell.  But try not to think about it in terms of social media or even as individual platforms like Twitter.  Think about it as communicating via the web.  We’re in the middle of a greatest media shake-up since the invention of television – because of the power and reach of the web.  The web has become the largest and by far the most popular mode of communication for people and businesses.  I’m comfortable reporting that the web is not a fad.

Company: But can you be sure?


Conversation #2

Company: We need a Facebook page.

Social Media Consultant: Why?

Company: Our competitor has one with more than 3,000 fans.

SMC: Okay.  What do you want to do with it?

Company: I don’t know.  Facebook stuff.  What do you mean?

SMC: What are you hoping to accomplish?  What are your business objectives around opening a Facebook page?  What audience are you hoping to engage with?  What type of content do you want to provide?  Who on your team is going to be responsible for administrating the site?  How do we want to measure success?

Company: I don’t know.  All I know if we need a Facebook page pronto.


Conversation #3

Company: We don’t need social media.  We’re a B2B company.

Social Media Consultant: Your customers don’t use the web?

Company: Of course they use the web.  We sell web-based software.

SMC: Well, if they use the web then maybe you should consider using social media.

Company: Why?  Or clients don’t Twitter.

SMC: Don’t think about it as Twitter.  Think about it as search engine optimization.  When a person – or a company executive – is considering a purchase or has a problem they want to solve, what do you think is the first thing they do?

Company: I don’t know.

SMC: What do you usually do?

Company: I Google it.

SMC: Right.  That’s the first step most people take these days.  They try to find the answer to their problem or their question on the web.  So if you’re using social media platforms to talk to your customers about the problems that you’re helping them solve – then the next potential customer searching the web for answers is likely to happen upon your ideas – and your products and services.

Company: Nah!


Conversation #4

Company: We want to do some videos.

Social Media Consultant: Okay.  What about?

Company: About our products.  Do you think the media will cover it?  Should we issue a press release?

SMC: A press release?  For what?

Company: For producing the videos.

SMC: You want coverage from the media for making videos about your products?

Company: Now you’re talking!


Conversation #5

Company: If social media is free then why do I have to pay you?

Social Media Consultant: If you want to get technical anyone can represent themselves in court or come up with a new logo for their company.  What you pay for is the expertise of lawyers and graphic designers to help you navigate areas you might not be experts in.  The same applies here.  You’re paying my agency so you can tap into our knowledge and experience in helping companies build successful social media plans.

Company: But it doesn’t cost anything to open a Twitter account.

SMC: Don’t think of it as Twitter.  Think about it as designing a web communications strategy that aligns with your traditional public relations and marketing programs and then building a tactical plan to execute against it.  Twitter might be part of that mix, but it might not be.

Company: I think I’ll just have my teenage daughter help me out.

12 Responses to “5 Conversations Social Media Consultants Have Over and Over Again”

  1. at least it makes it easy to have your responses ready

  2. I’m going to start handing out cards with the answers on them 😉

  3. Haha, George, between this and Sonny Gill’s latest post about non-conformity, you guys have just lightened up my Friday no end.

    Thank you, my friend, for being funny AND spot on! 🙂

  4. LOL!!! So funny, and so true! The last line made me laugh out loud. Yes I HAVE heard that before! Well done. 🙂

    Jennifer Fong

  5. There is a glimmer of truth in every bit of humor.

  6. Hi Danny:
    High praise coming from you. Thanks.

    Jennifer and Patrick:
    Thanks for swinging by and glad you had a good laugh.

  7. This is awesome!
    I am actually going to use all of these…

  8. These are ALL TIME! I’m losing it! Please write more of these. Seriously, there’s a million just like these, only problem is that the people that should be reading them aren’t. C’est La Vie!

  9. Thanks Norberg. I’m glad you got a belly laugh out of it.

  10. Hey, those really sounded like SOP answers. Maybe you should name the post as scripted answers from SMCs. ^_^


  1. Twitted by DavidSpinks - July 24, 2009

    […] This post was Twitted by DavidSpinks […]

  2. Web Media Weekend – July 25, 2009 - July 25, 2009

    […] 5 Conversations Social Media Consultants Have Over and Over Again…   Hightalk […]

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