Social Media Grows Like Jack’s Beanstalk


Here’ s the staggering headline from Forrester Research this week:

Stealing this golden egg laying chicken is so going to be a Facebook status update.

Stealing this golden egg laying chicken is so going to be a Facebook status update.

“4 out of 5 online Americans are active in either creating, participating in or reading some form of social content at least once a month.”

Can you say: Whoa?

Forrester found that most of the activity was mostly due to social networking sites like Facebook, Twitter, MySpace and LinkedIn.  What should be of fundamental interest to businesses is that for people under the age of 35 the use of social media is ubiquitous in their lives with a 90 percent participation rate.  That is an amazing penetration for a technology that can still be considered nascent.

Forrester breaks out users of social media into five categories: creators, critics, collectors, joiners and spectators.  Those not involved are called inactives.

Here are the growth numbers in each category from 2007 to 2009 (based on Forrester research):

Creators
(people who create content – bloggers, web site developers, podcasts, videos, etc.)

  • Grew from 18 percent to 24 percent – an increase of 6 percent in two years

Critics
(people who post comments, contribute to forums, rate products)

  • Grew from 25 percent to 37 percent – an increase of 12 percent

Collectors
(people who use RSS feeds, add tags, etc.)

  • Grew from 12 percent to 21 percent – an increase of 9 percent

Joiners
(people who have profiles of social networks and visit them)

  • Grew from 25 percent to 51 percent – an increase of 26 percent

Spectators
(people who read blogs, listen to podcasts, read online forums, etc.)

  • Grew from 48 percent to 73 percent – an increase of 25 percent

Huge growth numbers in joiners and spectators which, we can assume, will mean larger growth in creators and critics next year.  Because don’t you need to be a spectator and a joiner before you start engaging and creating?

Social media and social networking continue to be a force – one that companies ignore at their own risk.

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Posted via email from HighTalk on Posterous

2 Responses to “Social Media Grows Like Jack’s Beanstalk”

  1. And less and less companies seem to be ignoring the wave. Interesting to see these numbers a year from now.

  2. They are very hard to ignore!

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