Thanksgiving: The Conversation Holiday


There are no turkeys at HighTalk!

Thanksgiving is one of my favorite holidays.  And if you’re into social media – it should be one of yours, too.

Why?

Because Thanksgiving may be our only holiday focused on conversation.  The traditional holiday is a gathering at someone’s home and the main event takes place at the dinner table.  Meals – especially large ones – are social events and social means conversation.

Thanksgiving conversations take all forms – arguments, debates, shouting matches, intimate exchanges, loving confabulations and idle chitchat.

But Thanksgiving is all about the talk.

This year try to listen.  What are people talking about?  How are they expressing themselves? What are the topics?

I’ll bet you’ll be surprised at the number of recommendations for products and services.  At the amount of time people spend praising or criticizing brands.  People will most certainly pull out new cell phones or gadgets to show it off.  They will review restaurants, movies and books.  They will talk about vacations and destinations.  They will hate or love a new TV series.  They will discuss the performance of their dentists, doctors, contractors and landscapers.  They will discuss sports.  They will talk food.  They will talk, talk, talk…

And this pattern – these thousands and millions of conversations – are being shifted online.  They are being moved from the dinner table blogs and to social networks like Facebook, Twitter, LinkedIn and Yelp.  They can be found, shared and expanded.  It’s changing the way we communicate – the way we talk in fundamental ways.

And that’s why communications and marketing has to change as well.

I want to wish all my readers a very happy Thanksgiving.  Thank you so much for participating here – for leaving comments.  For making me think.  For sharing your ideas.  I’m very grateful.

I also want to thank all of my wonderful colleagues at Weber Shandwick and wish them a very happy Thanksgiving.  They deserve it for all of the hard work they do every single day.

And, of course, a very happy holiday to my family and friends.

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2 Responses to “Thanksgiving: The Conversation Holiday”

  1. Nice post George, whilst not celebrating Thanks Giving down here in Aus, I totally relate to your post when it comes to Xmas time.

    enjoy your Thanks Giving.

  2. Thanks, Matthew!

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