Goodbye, 2000s

I have a job that didn’t exist in 2000.

Happy New Year!

I help clients to communicate and market on Internet platforms that weren’t invented 2000 (who could have really imagined the impact of Twitter in 2000?).

The decade we’re about to leave behind (has it been that long already?) won’t go down in history has a very good one – not with the devastation wrought by 9/11, the two preemptive wars started by the United States, the rise of science denial, and two long, difficult recessions.  But what else can we expect from a decade that started with Y2K?

But the “You” decade (I have a hard time calling it The Aughts) was one of amazing technological advances – and really the decade that ushered in the massive power and reach of the internet.

  • Google made search our connection to the Web.  It provided a world of instant information at the click of a few keys.  You could find news reports from India or clips of your favorite movies.  Google became our window on the world.  It also changed the way in which we consume information by equalizing reports from the New York Times with the blog of your next door neighbor.
  • The iPod and iTunes changed the way we purchase, consume, and interact with music.  Suddenly, everyone had their own mobile soundtrack.  No longer was it necessary to buy a CD just to get your favorite song.  Playlists – personal soundtracks – have now replaced albums.
  • Blogger, WordPress, TypePad and others gave everyone an instant publishing platform in the form of blogs. If you had something interesting, quirky or unique to say – these new platforms could provide you with the means of reaching an audience of millions.  Blogging changed how we interact and react with news.  It made everyone a budding critic – of politics, movies, books, and products.  It took the power of word of mouth and turned it into a super-charged megaphone with global reach.
  • Facebook (and many others) elevated personal social networks into a movement.  The old-fashioned social clique that informed people of their preferences for wine, recipes, movies, books, electronic gadgets, and the best local plumber became a searchable global index that had the power to make and break businesses and influence consumer decisions in a whole new way.  It connected us with long lost relatives, friends, and co-workers and broke down barriers of privacy that most of us didn’t even really know existed.
  • YouTube made us all into movie makers.  The gritty look and feel of a hand-held camera even infiltrated Hollywood blockbusters.  Suddenly everyone with a Flip phone could create content in the form of a mini-TV show or movie.

There’s more, of course.  Too many to list here (especially since I’m just back from vacation!).

We’ll continue to explore the way in which the Social Web and technology has changed communications here at HighTalk.  I’d like to thank everyone over the course of 2009 who took the time to read or comment here.  I look forward to more conversation and debate in 2010 and beyond.

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