Tweets Are the Future of Journalism & the Future is Now


All the news that's fit to tweet.

The New York Times last night published a story on Steve Jobs resigning his post as CEO of Apple.  No, this blog post isn’t about Apple or Jobs, but about how the New York Times covered the news.

Here are the concluding paragraphs in the article:

“Twitter, the instant messaging service, filled with an outpouring of grief and gratitude Wednesday night. The few ill-spirited comments or wisecracks were met with immediate retorts.

“Steve Jobs is the greatest leader our industry has ever known,” wrote Marc Benioff, chief executive of Salesforce.com. “It’s the end of an era.”

“Funny how much emotion you can feel about a stranger,” wrote Susan Orlean, the author. “And yet every phone call I make, every time I’m on a computer, he’s part of it.”

“Very sad news about Steve Jobs at $AAPL,” wrote Jim Cramer, the CNBC host. “He is America’s greatest industrialist. Perhaps the greatest ever.”

Andy Baio, a tech entrepreneur in Portland, Ore., may have put it most directly and effectively: “We’ll miss you, Steve.”

Now we can argue whether Twitter is actually an instant messaging service, but we certainly can no longer argue about the importance of social media when it comes to journalism and news coverage.  The New York Times story is a perfect illustration of how ingrained social media is in the way news stories unfold and how journalists now cover them.

This is journalism now. Journalists monitor Twitter for breaking news and to spot emerging trends.  They quote from blogs and tweets.  They connect with sources on Facebook and Google+.  They download slide shows from SlideShare.  They watch videos on YouTube (and use them in their own coverage and blog posts).

And, of course, once they finish researching and writing their news stories (using social media) they then turn around and tweet out, blog out and Facebook out the content.

You simply can’t disentangle social media from journalism and news reporting anymore.

Do you still think you don’t need to be using social networks or creating socialized content?

Links:

New York Times article on Steve Job’s resignation

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