In Search of Blog Content

The gigantic pit of endless despair (a.k.a. blogging).

A blog is like a gigantic hole.

Sometimes the gigantic hole seems to be on par with the size of the Grand Canyon.  Other times the gigantic hole seems more manageable like, for example, the size of an open grave.

Just kidding…

Blogging is hard work.  It is endless.  Deadlines loom all the time – because there really are no deadlines.  The deadlines are open-ended so that technically there could be one every hour.  Or every minute.

I try to have at least two blog posts each and every week.  I’m not always successful.  Sometimes I go for a couple of weeks with just one post.  Other weeks I can have four posts all in a row (those are the good weeks!)

In many ways blogging is a thankless endeavor.  Most people don’t get paid for it.  Those that do don’t make enough money to live on.  There are a few superstars and mega-blogs that do quite well (TechCrunch and the Huffington Post as examples).  But one can argue that those big blogs are blogs in name only.  Really they have become online publications in a blog format.

The lone blogger clicking away at his keyboard – reporting news, making wry comments, reviewing products, chronicling their lives – has probably already moved away from its heyday (was the peak in 2005 or 2006?) as Facebook, Twitter and other social networks swallowed up blogging.

It’s just easier to write a status update or a tweet than write a blog post – just like it is easier to write a blog post than a news article or a white paper.  Pretty soon we’ll just be writing symbols… 😉

I still think blogging is the best way for people and brands to express ideas, share content and engage.  Blogging is owned media at its finest because brands and people can actually own the online real estate.  That’s not the case with social networks where you just lease the space.

And the beauty of this blog post?

At least I have a blog post for today.


Social Media = Closed Networks

2 Responses to “In Search of Blog Content”

  1. Great post and I agree with you about the strategy of blogging for companies. What I also like is that blogging is free, an it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it, the metacognition of thinking about what you’re going to say. How do you explain yourself? How do you describe in a couple of paragraphs, why you did something? How do you respond out loud? If you’re good at it, some people are going to read it, and if you’re not good at it, you’ll become good at it if you stick with it. This is such a micro publishing platform, that basically you’re doing it for yourself, and forcing yourself to be part of the conversation. ( Did I forget to mention that it’s FREE!)

  2. Hi Patrick:
    Thanks for your comments. Technically almost all social networks are free. And while you can start a blog on free software platforms like WordPress or Blogger there are lots of hidden costs. Mostly time – and time is money. But you also need an Internet connection (which you have to pay for if you don’t want to loiter all day at coffee shops and public libraries). If you want want a dedicated URL or a custom theme – both cost money as well. It can add up fast!

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