Live Broadcasting is the Way to Go

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Today PR News published a byline I wrote about why brands should consider using their digital and social channels for live programming.

It’s called “5 Reasons Brands Should Go Live.”

Here is a brief excerpt:

“What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

Why video?

Because in the United States, 169 million people are tuning in to online video—that’s 75% of everyone with an Internet connection.

It’s because, in 2011, YouTube surpassed 1 trillion views.

It’s because 18 to 49 year olds in the United States now spend five hours and 45 minutes watching online videos each month, and that number continues to “hockey stick” as technology and connectivity improve.

Why go live?

Because media sites like Mashable have observed…”

You can read the entire article here.

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