When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]
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What is Brand Content Supposed to Do?
May 1, 2014 
1 Comment
It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]
Continue readingHey, Brands, Stop Talking About How Great You Are
March 19, 2014 0 Comments
Let me tell you about an energy company I know called EnergyX. They are a real company, but EnergyX isn’t their real name. You’ll see why so enough. They are a public company with about $400 million in revenue. They employee 800 employees and have technology products that can only be described as cool. It’s […]
Continue readingFacebook is Broken, Editorial Standards Can Fix It
January 23, 2014 2 Comments
Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I used it to see what friends, co-workers and neighbors are doing. I use it to circulate my own content. […]
Continue reading“Oh, son of a…! That’s gonna leave a mark!
November 14, 2013 2 Comments
The headline of this post is a quote from the 1995 comedy “Tommy Boy.” But it could have been the shouts of frustration emanating from the offices of JPMorgan’s communications team yesterday. In a move that has many people scratching their heads, JPMorgan, the largest investment bank in the United States, decided to hold Twitter […]
Continue readingAuthenticity on Social Media Will Get You Killed
October 9, 2013 2 Comments
Why? Because people don’t really want brands, celebrities, and people to be authentic. They want them to conform to their own impressions of authenticity. But deviate from the “brand message” and you will suffer the consequences. Ridicule. Boycotts. Finger-pointing. Reputation damage. Those are the consequences of being “authentic.” Just ask Tampa Bay Devil Rays starting […]
Continue readingHey Madison Avenue, PR is the New Advertising!
September 30, 2013 1 Comment
They gathered last week in the city that never sleeps. Their goal? Figure out how to clog up our social media channels with more advertising. Who were these people? Advertisers. Last week was Madison Avenue’s annual conference in New York known as Advertising Week. As expected there was lots of hand wringing about the state […]
Continue readingReputation Can Be Lost in an Instant on Social Media
September 26, 2013 4 Comments
Here was the right answer: “We feature families who love pasta in our commercials. That’s because we make the best pasta in the world. Anyone who loves pasta – no matter your color or sexual orientation – has a home with Barilla.” Here was the wrong answer: “For us, the sacral family remains one of […]
Continue readingChipotle “Ad” isn’t an “Ad”
September 17, 2013 5 Comments
Everyone is crowing (sorry, bad pun) about the new Chipotle ad. Except for one thing. It’s not an ad. Ads are 30 to 60 second spots that appear on television. Or 10-15 second spots that pop up when you are web browsing. Their purpose – generally – is to sell you something. The Chipotle “ad” […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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6 Ways to Fix Online Commenting
Popular Science has closed off commenting on its website. The reason, according to The Guardian, is trolls and spam. The sheer magnitude of it. Popular Science also cited a study that says commenting can change a readers opinion or perception of an article. Which, according to Popular Science, is bad for science. Especially when the […]
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