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Fewer Choices, Please…

Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]

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The Eyes of Lots & Lots of Strangers

They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind.  These are just some of the many companies pilfering your data online.  They are watching and recording your every click and then selling it to corporations, governments and private […]

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Facebook Shopping Isn’t Going Anywhere – But Up!

  And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping.  The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for […]

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The Savage Power of a Customer Review

Why do people like to write online reviews?  Why are they compelled share their experiences – even with products as mundane as pens and food containers? Here are a couple of reasons I’ve identified: People enjoy being helpful.  They want to inform others if a product lives up to or surpasses their expectations.  And, of […]

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The Inside Track on Social Shopping

Right now there are two primary tracts for social shopping. For lack of better terms let’s identify and define them thus: Social Shopping Services Social Storefronts Social Shopping Services These are the third-party services that rely on cool technology, social networking and crowdsourcing to offer exclusive deals to their members. This category includes LivingSocial and […]

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