Tag Archives: Commerce

The Savage Power of a Customer Review

Why do people like to write online reviews?  Why are they compelled share their experiences – even with products as mundane as pens and food containers? Here are a couple of reasons I’ve identified: People enjoy being helpful.  They want to inform others if a product lives up to or surpasses their expectations.  And, of […]

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Social Shopping Will Be Big in 2011

Consumers want deals.  Brands want loyalty. This is why the first forays made into social shopping made in 2010 will result in an explosion of social commerce in 2011.  Social shopping is the next phase of e-commerce and a natural extension of the socializing and networking people are already doing via their social networks.  Innovative […]

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