Tag Archives: Content Distribution

3 Reasons Why Facebook Communities Are Dead

When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]

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All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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Content Distribution Starts at Zero

You’ve just developed a great piece of brand content: a video a blog post an infographic a survey How many people are going to see it? Without a content distribution strategy you should expect exactly zero. That’s right. Nada. No one. Zero. The days when you could post content on social channels and expect large […]

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Facebook is Broken, Editorial Standards Can Fix It

Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I used it to see what friends, co-workers and neighbors are doing. I use it to circulate my own content. […]

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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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The 3 Golden Rules for Creating Brand Content

Social media content only works if: It’s on brand It’s of interest to your customers It’s high-quality Otherwise why bother? Let’s look at these three golden rules more closely. 1. It’s on brand The key to a great content strategy is finding the intersection between your brand and the passions of your customers. ESPN is […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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3 Ways to Make Your Content Awesome

Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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