Tag Archives: Feature

5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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3 Ways to Make Your Content Awesome

Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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What is the Value of a Facebook Fan?

A recent Facebook campaign in Norway brings up a few interesting questions: What is the value of a Facebook fan? Is engagement the only measurement that counts on Facebook? Here’s the campaign in a nutshell. Burger King Norway’s Facebook page had 38,000 fans, but low engagement. They also had some fans complaining about Burger King […]

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