Tag Archives: Forrester Research

Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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Facebook Shopping Isn’t Going Anywhere – But Up!

  And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping.  The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for […]

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The Failure of Corporate Technology

I can’t send one of my clients large files via YouSendIt, a free online file sharing service. Why? Her company blocks it.  So when we share videos with this client we have to burn the videos onto a DVD and mail them to her.  Even with fastest delivery times, it can take up to 24-hours […]

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Social Media Grows Like Jack’s Beanstalk

Here’ s the staggering headline from Forrester Research this week: “4 out of 5 online Americans are active in either creating, participating in or reading some form of social content at least once a month.” Can you say: Whoa? Forrester found that most of the activity was mostly due to social networking sites like Facebook, […]

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5 Reasons Email Will Become Obsolete

It’s only a matter of time. The inbox – and email – are already beginning to fade into obsolesce.  And within the next decade email may join the Bali Tiger and the King Island Emu on the extinction list. Forrester Research last week released a report that outlines a big reason why.  By 2014, companies […]

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Guess What? Blogging is Hard Work

In its State of the Blogosphere report for 2008, Technorati provided the numbers that tell the tale. Technorati tracks 133 million blogs 74 million posted within the last 120 days 1.5 million posted within the last 7 days 900,000 posted within the last 24 hours Notice the enormous gap between posting within 120 days and […]

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Why Aren’t More People Using RSS?

The problem with RSS might be its name (RSS stands for Really Simple Syndication). I was at a meeting recently with a busy executive and the topic turned to RSS.  I asked him if he was a fan.  He shook his head.  “I don’t have time for it,” he said. At first, I thought he […]

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Slow Down Or Risk Blowing by the Mainstream

Is the social web moving too fast for the mainstream?  Has the speed of the creation and destruction cycle gotten too fast (look at what is happening to newspapers)?  Are new and exciting innovations being ignored by the mainstream because they fear to invest too much time and resources into technologies that might be flash […]

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HighTalking: Josh Bernoff Talks Social Media

Josh Bernoff, vice president and a principal analyst at Forrester Research, is co-author of one of my favorite books on social media: Groundswell. If you haven’t read it – you should. It’s one of those books where you’re constantly slapping your forehead and muttering, “Of course!” Josh is one of the most highly regarded technology […]

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