Tag Archives: GigaOm

All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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TechCrunch, AOL & Disappointment

I’m disappointed by the sale of TechCrunch to AOL. TechCrunch, for those not familiar with it, is one of the most influential technology blogs in the industry.  The site, which aggressively covers technology start-ups and social media innovation, regularly gets about 2.3 million visitors a month, according to Compete.com.  TechCrunch, under the domineering direction of […]

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Old Media Isn’t So Old Anymore

Is old media making a comeback? In fact, is it fair to even refer to traditional media outlets like newspapers and magazines as “old” anymore.  They have infused their online properties with interactive and multimedia elements and syndicate their content on social networking sites like Facebook and Twitter. For example, the New York Times and […]

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Do Blogs Naturally Run Out of Gas?

The New York Times has been publishing since 1851 – nine years before the start of the Civil War.  The Boston Globe has been cranking out newspapers since 1872 – seven years before the invention of the cash register.  And BusinessWeek began publishing when Herbert Hoover was president. Blogs have been around since 1996 (the […]

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