Tag Archives: HubSpot

All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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What the Heck is Content Marketing?

Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising.  It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]

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Don’t Forget Blogging – Even Though Everyone Else Seems to Have

At times blogging seems so… yesterday (Not unlike those photographs of your high school prom when you were wearing a baby-blue tuxedo, a navy-blue cumber bun and a bow-tie the size of an airplane propeller). Wasn’t it yesterday that Technorati was tracking more than 133 million blogs – with thousands literally being created daily?  Now […]

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Twitter Isn’t a Conversation

The idea that Twitter is a conversation isn’t accurate. Oh, there’s no doubt that people “connect” on Twitter – scheduling, chatting, etc.  But truly comprehensive conversations?  Not really. Why?  Because conversations aren’t just about communicating back and forth.  A conversation involves body language, facial expressions, tone, hand and eye gestures, pauses and moments of silence […]

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