Tag Archives: LinkedIn

What’s Wrong with Facebook? You Can’t Scale

And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]

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The 3 Golden Rules for Creating Brand Content

Social media content only works if: It’s on brand It’s of interest to your customers It’s high-quality Otherwise why bother? Let’s look at these three golden rules more closely. 1. It’s on brand The key to a great content strategy is finding the intersection between your brand and the passions of your customers. ESPN is […]

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The Never Ending Battle Against Spam

My personal email address is a mess. A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read.  So I recently spent almost an hour unsubscribing from marketing emails from dozens of brands and organizations […]

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The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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Rules for Social Connecting

I’m constantly amazed by the number of LinkedIn connection requests that I receive – from people I’ve never met. But I shouldn’t be. People have different criteria for connecting on social media channels.  For me, LinkedIn is a place to connect with people – mostly colleagues and business partners – that I’ve done business with.  […]

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The Demise of Corporate Blogging

No one talks much about corporate blogging anymore.  Blogging is the overlooked social media channel – at least among corporations. Only 79 companies in the Fortune 500 regularly blog as of December, 2009, according to Fortune 500 Business Blogging Wiki.  That’s less than 16 percent of the world’s largest companies.  Compare that to Twitter.  According […]

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Unvarnished: Cyber-bullying Grows Up

Think of Yelp in a ski mask meeting LinkedIn in a dark alley. The result of this violent encounter is now a social network called Unvarnished.  Libel.com must have been taken.  Unvarnished will soon be causing lots of problems for everyone.  And I mean everyone.  Right now it is in beta and invite only, but […]

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The Power & Value of LinkedIn Endorsements

Here’s one of the ways that I use LinkedIn. Whenever I meet anyone – at a conference, new business pitch, a new colleague or a current client – I make it a point to exchange business cards.  Later, I look up their profiles on LinkedIn. All of us like to put people into buckets.  It’s […]

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Why I Don’t Use Foursquare

Because I watched Will Smith’s “Enemy of the State” back in 1998. In the film, Smith plays a lawyer who accidentally becomes the target of a corrupt politician who runs a secret NSA operation.  Smith tries to escape, but the NSA agents track him down using the latest in surveillance technology – from bugs in […]

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My Favorite Social Networks

One of the laments I often get from busy executives goes like this: “How do these people have time to be Twittering all the time?” You can insert “Facebooking” or “blogging” or “social networking” in place of “Twittering.” The point is that many executives think of personal social networking as a sinkhole.  The equivalent of […]

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