Tag Archives: Native Advertising

All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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Google Declares Itself Grand Protector of Journalism

Likely news organizations don’t know whether to scream or to laugh. Google – one of the biggest culprits in the downfall of newspapers and magazines – preaching to them about “journalistic values.” This from a company, mind you, that spends not one single penny on journalism.  A company that aggregates the journalism from hundreds of […]

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Marketing is the New Journalism

And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism.  It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies.  Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]

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