Tag Archives: Pinterest

The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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What the Heck is Content Marketing?

Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising.  It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]

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Collecting Content Isn’t An Art – Creating It Is

Woe to the content curator! This is how askew the conversation on content aggregation and curation has gotten. Content curators (people and companies that scan the web for interesting articles, photographs and videos that are created by other people and post them on their own sites) are upset that they are not getting enough credit […]

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Is Curating Content the Elegant Art of Theft?

Longform.org is a private company – despite the dot-org in its URL.  The company curates content – in this case long-form journalism from magazines and newspapers.  The company selects what it deems the best in the category and presents the articles in a beautiful and elegant format that makes them easy to read on mobile […]

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