Joining Weber Shandwick

Today, I start down a new path.  I’m joining the team at Weber Shandwick as a Senior Vice President of Digital and Social Media.  I’ll be working out of the Kendall Square office in Cambridge, Mass.

Weber Shandwick is one of the largest PR agencies in the world.   But it isn’t just a big firm – it’s an excellent one.  Weber Shandwick was recently named Global PR Agency of the Year by the Holmes Report and Large Agency of the Year by PR Week – two incredible distinctions.  There is no communications firm better at helping corporations and organizations with advocacy, reputation management and thought leadership.

Weber Shandwick has practice groups in healthcare, technology, businesss management, automotive, cleantech, government, financial services, consumer marketing and many others.  They are leading the pack in crisis communications, public affairs, public relations and digital and social media.

I’m bringing my skills in PR, media and social media to Weber Shandwick to help them deepen the program, continue to improve it and to create exciting new programs in web communications.  This practice of “social media” is still in its nascent stages – and changing rapidly day to day – but the ability to communicate directly to constituent groups via the web has become a crucial component of any good corporate communications plan.

It’s going to be fun.

I’m going to continue to blog about issues around media, PR and the social web at HighTalk.  The opinions here will remain my own – and not those of Weber Shandwick or my clients (this includes the typos).  I will strictly adhere to full disclosures about any business or organization that I’m working with.

Thanks to everyone who has been an avid reader of HighTalk – I hope you continue to read, enjoy and participate.

And, please, wish me luck!